As children, the Treehouse was a place to tell stories, imagine new possibilities and create new worlds to explore. These days, instead of shouting to our friends from a leaf-covered perch, we use public relations and digital mediums to pitch new ideas and connect with key influencers in the outdoor world. We imagine new and creative ways to make brand communications an energizing and profitable way for brands to engage target audiences, while remaining steadfast in our roots of fun, playful outdoor adventure.

Theresa Blake Graven

Theresa Blake Graven
President & Founder

Theresa has worked with leading brands in ski, natural grocery, outdoor and travel spanning the past 21 years. A Boston native, she graduated from Bridgewater State University with a B.A. in English/Writing in May 1998 and moved to Colorado a few days later. After spending a few years working in the hospitality industry in Summit County, she began a career in marketing and PR in Boulder in 2002. Since then Theresa has built solid relationships with media and key influencers from the Rocky Mountains to Manhattan and beyond, with clients ranging from the West Coast to Europe. She is passionate about the outdoors, writing, sustainability, and helping businesses tell their story.

James Graven

James Graven
Vice President & Co-Founder

After attending Fort Lewis College in Durango for two years, James holds a degree in marketing from Metro State in Denver. He spent six years as a financial analyst before relocating to Durango to pursue his passions of backcountry snowboarding, climbing and backpacking. James joined Treehouse in 2013 and specializes in technical product knowledge for Treehouse’s gear brands. His affinity for research and analysis brings a unique skill set to Treehouse clients for measuring brand strategy with ROI reporting, Google Analytics and SEO. James is a Google AdWords certified professional, meaning he has passed multiple exams that assess product expertise.